Meet the 1440 Longwear Eyeliner — rich pigment, ultra-smooth glide, and 24-hour wear that stays put on and off camera.
Meet the 1440 Longwear Eyeliner — rich pigment, ultra-smooth glide, and 24-hour wear that stays put on and off camera.

AQUA

LIQUORICE

KALAMATA

AQUA

LIQUORICE

KALAMATA
01.
Most eyeliners claim 'longwear' and tap out by lunch. The 1440 (yes, that's how many minutes are in a day) uses a waterproof, transfer-proof formula that locks in from the moment it sets. Gym sessions, humid commutes, 14-hour shifts, crying at weddings, it stays.
01.
Most eyeliners claim 'longwear' and tap out by lunch. The 1440 (yes, that's how many minutes are in a day) uses a waterproof, transfer-proof formula that locks in from the moment it sets. Gym sessions, humid commutes, 14-hour shifts, crying at weddings, it stays.
02.
TruGlide Technology sounds too good to be true until you actually try it. The formula is creamy enough to glide without dragging delicate skin, but sets firm so it doesn't migrate into your crease. No skipping. No gaps. No going back over the same spot three times.
02.
TruGlide Technology sounds too good to be true until you actually try it. The formula is creamy enough to glide without dragging delicate skin, but sets firm so it doesn't migrate into your crease. No skipping. No gaps. No going back over the same spot three times.
03.
A lot of eyeliners say they're waterproof but won't go near your waterline disclaimer. This one is formulated to be applied inside the rim — upper and lower. It sets in 30 seconds and doesn't bleed, sting, or slide into your eye. The formula was designed with the waterline in mind, not as an afterthought.
03.
A lot of eyeliners say they're waterproof but won't go near your waterline disclaimer. This one is formulated to be applied inside the rim — upper and lower. It sets in 30 seconds and doesn't bleed, sting, or slide into your eye. The formula was designed with the waterline in mind, not as an afterthought.
I wore this through a full workday and dinner after, and my wing looked exactly the same at the end of the night.
Amber D.
The glide is so smooth that I can actually get a clean line without tugging. It sets fast and stays put.
Racquel S.
This is the first pencil eyeliner I've used that gives rich color and still lasts all day on me.
Suroor A.
As a makeup artist, I need products that perform under long hours. This eyeliner absolutely delivers.
Amy T.
I love that it sharpens well, applies creamy, and doesn't smudge once it sets.
Sherry B.
From subtle daytime elegance to striking evening drama - curated colors that complement every eye color beautifully.

From subtle daytime elegance to striking evening drama - curated colors that complement every eye color beautifully.

CF
CRUELTY-FREE
PF
PARABEN-FREE
GF
GLUTEN-FREE
ALCOHOL-FREE
PFAS
PFAS-FREE
V
VEGAN
CF
CRUELTY-FREE
PF
PARABEN-FREE
GF
GLUTEN-FREE
ALCOHOL-FREE
PFAS
PFAS-FREE
V
VEGAN