• With our 1440-minute eyeliner, you can face anything life throws your way - break-ups, new beginnings, and everything in between - without worrying about your liner smudging.

• Get 24 hours (or 1440 minutes) of vibrant, high-impact color that is waterproof, transfer-proof, budge-proof and smudge-proof. It’s perfect for days you’re too busy to touch-up your make-up, and for nights you can’t be bothered to.

• The TruGlide Technology gives it a butter-like application. The advanced formula creates an ultra-creamy, tug-free, soft-glide application that gives you a vibrant, rich and evenly applied color pay-off. And what’s more? It sharpens to a fine tip so you can easily draw thin and precise strokes.

• The 1440 Longwear Eyeliner is vegan, cruelty-free and formulated without BHT.

To apply

• Step 1: Before you begin, make sure your pencil is well sharpened for the most precise application.
We recommend using our Cosmetic Pencil Sharpener for smooth, high-performance application.

• Step 2: Upper lash line
Start from the inner corner and move outward with short, gentle strokes, keeping the line close to your lashes.

• Step 3: Smudge or define
For a softer look, gently smudge with a brush or cotton swab. For a sharp, precise line, leave as is.