THE 1440 LONGWEAR EYELINER
Still Touching Up Your Eyeliner by Lunch?
We snapped it, sharpened it, rubbed it, and sweated in it. The 1440 stays crisp on oily lids, sensitive eyes, and everything in between.
or 3 for $36 ($12/shade) with Buy 2, Get 1 Free
1440 MINUTES OF WEAR
12 CURATED SHADES
72K+
UNITS
SOLD
THE 1440 LONGWEAR EYELINER
5 Reasons This $18 Eyeliner Is Replacing Your Other Ones
We asked 10,000+ customers why they switched. These are the 5 reasons that came up again and again
or 3 for $36 ($12/shade) with Buy 2, Get 1 Free
1440 MINUTES OF WEAR
12 CURATED SHADES
72K+
UNITS
SOLD
01.
It Doesn't Smudge or Transfer
Most eyeliners end up under your eyes or on your fingers by the afternoon. The 1440 is smudge-proof, transfer-proof, and waterproof, so it stays where you put it, even when you rub your eyes.
"I always thought eyeliners would just fade into a grey smudge by the afternoon. This one still looked freshly applied when I got home at 2am. I checked in the mirror because I didn't believe it."
Jessica L. · Verified Buyer
01.
It Doesn't Smudge or Transfer
Most eyeliners end up under your eyes or on your fingers by the afternoon. The 1440 is smudge-proof, transfer-proof, and waterproof, so it stays where you put it, even when you rub your eyes.
"I always thought eyeliners would just fade into a grey smudge by the afternoon. This one still looked freshly applied when I got home at 2am. I checked in the mirror because I didn't believe it."
Jessica L. · Verified Buyer
02.
It Lasts All Day
TruGlide Technology sounds too good to be true until you try it with our 1440 eyeliner. Whether it's a workout, a rainy commute, or a few happy tears, the 1440 holds up without touch-ups. With 24-hour wear and rich color from the first stroke, it still looks fresh at the end of the day.
"My eyelids are really thin and sensitive, most pencils pull and make my eyes water. This glided on like butter. No tugging at all. I did a full wing on the first try."
Priya M. · Verified Buyer
02.
It Lasts All Day
TruGlide Technology sounds too good to be true until you try it with our 1440 eyeliner. Whether it's a workout, a rainy commute, or a few happy tears, the 1440 holds up without touch-ups. With 24-hour wear and rich color from the first stroke, it still looks fresh at the end of the day.
"My eyelids are really thin and sensitive, most pencils pull and make my eyes water. This glided on like butter. No tugging at all. I did a full wing on the first try."
Priya M. · Verified Buyer
03.
It Sharpens to a Clean, Precise Line
It's a classic pencil, so you can sharpen it with our specialised sharpener to a fine point for a crisp line or leave it rounded for a softer, smokier look. It also holds up well if the tip breaks or gets damaged.
"I gave up on liquid liners years ago because my hands aren't steady enough. This pencil sharpens so fine I can do a wing that looks like I used liquid. But if I mess up, I just smudge it out. Best of both worlds."
Megan W. · Verified Buyer
03.
It Sharpens to a Clean, Precise Line
It's a classic pencil, so you can sharpen it with our specialised sharpener to a fine point for a crisp line or leave it rounded for a softer, smokier look. It also holds up well if the tip breaks or gets damaged.
"I gave up on liquid liners years ago because my hands aren't steady enough. This pencil sharpens so fine I can do a wing that looks like I used liquid. But if I mess up, I just smudge it out. Best of both worlds."
Megan W. · Verified Buyer
04.
Built for Oily Lids and Sensitive Eyes
Oily, hooded lids are where most liners give up, often before lunch. The 1440 glides on with zero tugging, even on sensitive eyes, and it's formulated for the waterline too, so it doesn't bleed, sting, or slide.
"I've literally never found a pencil that stays on my waterline for more than an hour. I'm not exaggerating. This is the first one."
April C. · Verified Buyer
04.
Built for Oily Lids and Sensitive Eyes
Oily, hooded lids are where most liners give up, often before lunch. The 1440 glides on with zero tugging, even on sensitive eyes, and it's formulated for the waterline too, so it doesn't bleed, sting, or slide.
"I've literally never found a pencil that stays on my waterline for more than an hour. I'm not exaggerating. This is the first one."
April C. · Verified Buyer
05.
$18 for All of This. And Buy 2, Get 1 Free.
At $18, the 1440 costs less than Urban Decay 24/7 ($23) and Bobbi Brown ($28), in the same 1.2g size. With Buy 2, Get 1 Free, three shades come to $36, or $12 each, and there are 12 shades to choose from.
"I've been buying other expensive brand for five years. Switched to this on a whim because of TikTok. It's five dollars cheaper AND lasts longer. I'm genuinely annoyed I spent all that money for years when this existed."
Rach G. · Verified Buyer
05.
$18 for All of This. And Buy 2, Get 1 Free.
At $18, the 1440 costs less than Urban Decay 24/7 ($23) and Bobbi Brown ($28), in the same 1.2g size. With Buy 2, Get 1 Free, three shades come to $36, or $12 each, and there are 12 shades to choose from.
"I've been buying other expensive brand for five years. Switched to this on a whim because of TikTok. It's five dollars cheaper AND lasts longer. I'm genuinely annoyed I spent all that money for years when this existed."
Rach G. · Verified Buyer
Advanced Formula With Proven Results
Scientifically Developed For Maximum Effectiveness
1440 Longwear Eyeliner
$54 $36 for 3 eyeliners
4.8
15,771 Reviews
Best Sellers Restocked
Sep 29
Est. Sell-Out Date
Oct 13
Select your 1st shade: Liquorice (rich jet black)
BEST
BEST
BEST
Select your 2nd shade: Liquorice (rich jet black)
BEST
BEST
BEST
Select your FREE 3rd shade:
Brown Sugar (dark terra cotta)
BEST
BEST
BEST
Add our best sellers
$8.00
Cosmetic Pencil Sharpener
$11.50
Infinite Rizz Mascara in Black
Retail price: $23
$13.00
Wonder Blading Lip Stain Masque in XOXO
Retail price: $22
Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.
VISA
AMEX
Pay
Klarna.
Advanced Formula With Proven Results
Scientifically Developed For Maximum Effectiveness
1440 Longwear Eyeliner
$54 $36 for 3 eyeliners
4.8
15,771 Reviews
Best Sellers Restocked
Sep 29
Est. Sell-Out Date
Oct 13
Select your 1st shade: Liquorice (rich jet black)
BEST
BEST
BEST
Select your 2nd shade: Liquorice (rich jet black)
BEST
BEST
BEST
Select your FREE 3rd shade:
Brown Sugar (dark terra cotta)
BEST
BEST
BEST
Add our best sellers
$8.00
Cosmetic Pencil Sharpener
$11.50
Infinite Rizz Mascara in Black
Retail price: $23
$13.00
Wonder Blading Lip Stain Masque in XOXO
Retail price: $22
Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.
VISA
AMEX
Pay
Klarna.
HOW IT STACKS UP
A smarter buy than the usual eyeliner names
1440
EYELINER
URBAN DECAY 24/7
BOBBI BROWN
Price
$18
$23
$28
Size
1.2g
1.2g
1.2g
Waterproof
Waterline safe
Shades
12
38
6
Cruelty-free
B2G1 offer
$12/ea
No
No
HOW IT STACKS UP
A smarter buy than the usual eyeliner names
1440
EYELINER
URBAN DECAY 24/7
BOBBI BROWN
Price
$18
$23
$28
Size
1.2g
1.2g
1.2g
Waterproof
Waterline safe
Shades
12
38
6
Cruelty-free
B2G1 offer
$12/ea
No
No