THE 1440 LONGWEAR EYELINER
5 Reasons Brown Eyeliner Is Replacing Black In Everyone's Makeup Bag
We asked 25K+ customers why they switched to brown. These are the 5 reasons that came up again and again.
or 3 for $36 ($12/shade) with Buy 2, Get 1 Free
1440 MINUTES OF WEAR
12 CURATED SHADES
72K+
UNITS
SOLD
THE 1440 LONGWEAR EYELINER
5 Reasons This $18 Eyeliner Is Replacing Your Other Ones
We asked 10,000+ customers why they switched. These are the 5 reasons that came up again and again
or 3 for $36 ($12/shade) with Buy 2, Get 1 Free
1440 MINUTES OF WEAR
12 CURATED SHADES
72K+
UNITS
SOLD
01.
It Actually Lasts 24 Hours. Not 6. Twenty-Four.
Most brown eyeliners fade to nothing by lunch — brown pigment is notoriously harder to make long-wear than black. The 1440 (yes, that's how many minutes are in a day) uses a waterproof, transfer-proof formula that locks the brown pigment in from the moment it sets. Gym sessions, humid commutes, 14-hour shifts, crying at weddings — it stays rich, not muddy.
"I always thought brown liner just faded into a grey smudge by the afternoon. This one still looked freshly applied when I got home at 2am. I checked in the mirror because I didn't believe it."
Jessica L. · Verified Buyer
01.
It Actually Lasts 24 Hours. Not 6. Twenty-Four.
Most brown eyeliners fade to nothing by lunch — brown pigment is notoriously harder to make long-wear than black. The 1440 (yes, that's how many minutes are in a day) uses a waterproof, transfer-proof formula that locks the brown pigment in from the moment it sets. Gym sessions, humid commutes, 14-hour shifts, crying at weddings — it stays rich, not muddy.
"I always thought brown liner just faded into a grey smudge by the afternoon. This one still looked freshly applied when I got home at 2am. I checked in the mirror because I didn't believe it."
Jessica L. · Verified Buyer
02.
The Buttery Glide That Doesn't Tug Your Lids
TruGlide Technology sounds too good to be true until you try it in a brown shade. The formula is creamy enough to glide without dragging delicate skin, but sets firm so it doesn't migrate or go patchy the way a lot of brown pencils do. No skipping. No gaps. No going back over the same spot three times to get real color payoff.
"My eyelids are really thin and sensitive, most pencils pull and make my eyes water. This glided on like butter. No tugging at all. I did a full wing on the first try."
Priya M. · Verified Buyer
02.
The Buttery Glide That Doesn't Tug Your Lids
TruGlide Technology sounds too good to be true until you try it in a brown shade. The formula is creamy enough to glide without dragging delicate skin, but sets firm so it doesn't migrate or go patchy the way a lot of brown pencils do. No skipping. No gaps. No going back over the same spot three times to get real color payoff.
"My eyelids are really thin and sensitive, most pencils pull and make my eyes water. This glided on like butter. No tugging at all. I did a full wing on the first try."
Priya M. · Verified Buyer
03.
It's a Pencil. It Sharpens. That's the Point.
No fiddly felt tips that dry out and go patchy brown. No retractable mechanisms that break. A proper pencil that sharpens to a fine point for a crisp brown wing or stays rounded for a soft, smoked-out brown look. You control the intensity every time.
"I gave up on liquid liners years ago because my hands aren't steady enough. This pencil sharpens so fine I can do a wing that looks like I used liquid. But if I mess up, I just smudge it out. Best of both worlds."
Megan W. · Verified Buyer
03.
It's a Pencil. It Sharpens. That's the Point.
No fiddly felt tips that dry out and go patchy brown. No retractable mechanisms that break. A proper pencil that sharpens to a fine point for a crisp brown wing or stays rounded for a soft, smoked-out brown look. You control the intensity every time.
"I gave up on liquid liners years ago because my hands aren't steady enough. This pencil sharpens so fine I can do a wing that looks like I used liquid. But if I mess up, I just smudge it out. Best of both worlds."
Megan W. · Verified Buyer
04.
Waterline-Safe. Finally.
A lot of eyeliners say they're waterproof but won't go near your waterline disclaimer. This one is formulated to be applied inside the rim — upper and lower. It sets in 30 seconds and doesn't bleed, sting, or slide into your eye. The formula was designed with the waterline in mind, not as an afterthought.
"I've literally never found a pencil that stays on my waterline for more than an hour. I'm not exaggerating. This is the first one."
April C. · Verified Buyer
04.
Waterline-Safe. Finally.
A lot of eyeliners say they're waterproof but won't go near your waterline disclaimer. This one is formulated to be applied inside the rim — upper and lower. It sets in 30 seconds and doesn't bleed, sting, or slide into your eye. The formula was designed with the waterline in mind, not as an afterthought.
"I've literally never found a pencil that stays on my waterline for more than an hour. I'm not exaggerating. This is the first one."
April C. · Verified Buyer
05.
$18 For All This.
The Urban Decay 24/7 is $23. Charlotte Tilbury Rock 'N' Kohl is $27. Bobbi Brown is $28.
The 1440 gives you 8 more hours of wear, the same 1.2g size, and a waterline-safe formula. For $16. The maths isn't complicated.
"I've been buying other expensive brand for five years. Switched to this on a whim because of TikTok. It's five dollars cheaper AND lasts longer. I'm genuinely annoyed I spent all that money for years when this existed."
Rach G. · Verified Buyer
05.
$18 For All This.
The Urban Decay 24/7 is $23. Charlotte Tilbury Rock 'N' Kohl is $27. Bobbi Brown is $28.
The 1440 gives you 8 more hours of wear, the same 1.2g size, and a waterline-safe formula. For $16. The maths isn't complicated.
"I've been buying other expensive brand for five years. Switched to this on a whim because of TikTok. It's five dollars cheaper AND lasts longer. I'm genuinely annoyed I spent all that money for years when this existed."
Rach G. · Verified Buyer
Advanced Formula With Proven Results
Scientifically Developed For Maximum Effectiveness
1440 Longwear Eyeliner
$54 $36 for 3 eyeliners
4.8
15,771 Reviews
Best Sellers Restocked
Aug 31
Est. Sell-Out Date
Sep 14
Select your 1st shade: Liquorice (rich jet black)
BEST
BEST
BEST
Select your 2nd shade: Liquorice (rich jet black)
BEST
BEST
BEST
Select your FREE 3rd shade:
Brown Sugar (dark terra cotta)
BEST
BEST
BEST
Add our best sellers
$8.00
Cosmetic Pencil Sharpener
$11.50
Infinite Rizz Mascara in Black
Retail price: $23
$13.00
Wonder Blading Lip Stain Masque in XOXO
Retail price: $22
Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.
VISA
AMEX
Pay
Klarna.
Advanced Formula With Proven Results
Scientifically Developed For Maximum Effectiveness
1440 Longwear Eyeliner
$54 $36 for 3 eyeliners
4.8
15,771 Reviews
Best Sellers Restocked
Aug 31
Est. Sell-Out Date
Sep 14
Select your 1st shade: Liquorice (rich jet black)
BEST
BEST
BEST
Select your 2nd shade: Liquorice (rich jet black)
BEST
BEST
BEST
Select your FREE 3rd shade:
Brown Sugar (dark terra cotta)
BEST
BEST
BEST
Add our best sellers
$8.00
Cosmetic Pencil Sharpener
$11.50
Infinite Rizz Mascara in Black
Retail price: $23
$13.00
Wonder Blading Lip Stain Masque in XOXO
Retail price: $22
Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.
VISA
AMEX
Pay
Klarna.
HOW IT STACKS UP
A smarter buy than the usual eyeliner names
1440
EYELINER
URBAN DECAY 24/7
BOBBI BROWN
Price
$18
$23
$28
Size
1.2g
1.2g
1.2g
Waterproof
Waterline safe
Shades
12
38
6
Cruelty-free
B2G1 offer
$12/ea
No
No
HOW IT STACKS UP
A smarter buy than the usual eyeliner names
1440
EYELINER
URBAN DECAY 24/7
BOBBI BROWN
Price
$18
$23
$28
Size
1.2g
1.2g
1.2g
Waterproof
Waterline safe
Shades
12
38
6
Cruelty-free
B2G1 offer
$12/ea
No
No