THE 1440 LONGWEAR EYELINER
We asked 25K+ customers why they switched. These are the 5 reasons that came up again and agains
10,327 five-star reviews
or 3 for CA$50 (CA$16/shade) with Buy 2, Get 1 Free
1440 MINUTES OF WEAR
12 CURATED SHADES
72K+
UNITS
SOLD
THE 1440 LONGWEAR EYELINER
We asked 10,000+ customers why they switched. These are the 5 reasons that came up again and again
10,327 five-star reviews
or 3 for CA$50 (CA$16/shade) with Buy 2, Get 1 Free
1440 MINUTES OF WEAR
12 CURATED SHADES
72K+
UNITS
SOLD
01.
Most eyeliners claim 'longwear' and tap out by lunch. The 1440 (yes, that's how many minutes are in a day) uses a waterproof, transfer-proof formula that locks in from the moment it sets. Gym sessions, humid commutes, 14-hour shifts, crying at weddings, it stays.
"I'm an ER nurse doing 12-hour shifts. By hour 10, my old liner was under my eyes. This one? Still on my lash line when I got home at 2am. I literally checked in the mirror because I didn't believe it."
Sarah L. · Verified Buyer
01.
Most eyeliners claim 'longwear' and tap out by lunch. The 1440 (yes, that's how many minutes are in a day) uses a waterproof, transfer-proof formula that locks in from the moment it sets. Gym sessions, humid commutes, 14-hour shifts, crying at weddings, it stays.
"I'm an ER nurse doing 12-hour shifts. By hour 10, my old liner was under my eyes. This one? Still on my lash line when I got home at 2am. I literally checked in the mirror because I didn't believe it."
Sarah L. · Verified Buyer
02.
TruGlide Technology sounds too good to be true until you actually try it. The formula is creamy enough to glide without dragging delicate skin, but sets firm so it doesn't migrate into your crease. No skipping. No gaps. No going back over the same spot three times.
"My eyelids are really thin and sensitive, most pencils pull and make my eyes water. This glided on like butter. No tugging at all. I did a full wing on the first try."
Priya M. · Verified Buyer
02.
TruGlide Technology sounds too good to be true until you actually try it. The formula is creamy enough to glide without dragging delicate skin, but sets firm so it doesn't migrate into your crease. No skipping. No gaps. No going back over the same spot three times.
"My eyelids are really thin and sensitive, most pencils pull and make my eyes water. This glided on like butter. No tugging at all. I did a full wing on the first try."
Priya M. · Verified Buyer
03.
No fiddly felt tips that dry out. No retractable mechanisms that break. A proper pencil that sharpens to a fine point for tight lines or stays rounded for a softer smudge. You control the thickness every time. The simplicity is the innovation.
"I gave up on liquid liners years ago because my hands aren't steady enough. This pencil sharpens so fine I can do a wing that looks like I used liquid. But if I mess up, I just smudge it out. Best of both worlds."
Megan W. · Verified Buyer
03.
No fiddly felt tips that dry out. No retractable mechanisms that break. A proper pencil that sharpens to a fine point for tight lines or stays rounded for a softer smudge. You control the thickness every time. The simplicity is the innovation.
"I gave up on liquid liners years ago because my hands aren't steady enough. This pencil sharpens so fine I can do a wing that looks like I used liquid. But if I mess up, I just smudge it out. Best of both worlds."
Megan W. · Verified Buyer
04.
A lot of eyeliners say they're waterproof but won't go near your waterline disclaimer. This one is formulated to be applied inside the rim — upper and lower. It sets in 30 seconds and doesn't bleed, sting, or slide into your eye. The formula was designed with the waterline in mind, not as an afterthought.
"I've literally never found a pencil that stays on my waterline for more than an hour. I'm not exaggerating. This is the first one."
April C. · Verified Buyer
04.
A lot of eyeliners say they're waterproof but won't go near your waterline disclaimer. This one is formulated to be applied inside the rim — upper and lower. It sets in 30 seconds and doesn't bleed, sting, or slide into your eye. The formula was designed with the waterline in mind, not as an afterthought.
"I've literally never found a pencil that stays on my waterline for more than an hour. I'm not exaggerating. This is the first one."
April C. · Verified Buyer
05.
The 1440 gives you 8 more hours of wear, the same 1.2g size, and a waterline-safe formula. For just CA$0.5/day. The maths isn't complicated.
"I've been buying other expensive brand for five years. Switched to this on a whim because of TikTok. It's five dollars cheaper AND lasts longer. I'm genuinely annoyed I spent all that money for years when this existed."
Rach G. · Verified Buyer
05.
The 1440 gives you 8 more hours of wear, the same 1.2g size, and a waterline-safe formula. For just CA$0.5/day. The maths isn't complicated.
"I've been buying other expensive brand for five years. Switched to this on a whim because of TikTok. It's five dollars cheaper AND lasts longer. I'm genuinely annoyed I spent all that money for years when this existed."
Rach G. · Verified Buyer
Scientifically Developed For Maximum Effectiveness
BEST VALUE
$54 $36 for 3 eyeliners
Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.
Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.
1440 Longwear Eyeliner
$54 $36 for 3 eyeliners
Cosmetic Pencil Sharpener
$8.00
$4.80
POWER’FULL Mascara
$26.00
(635)
Brow Styler Gel
$18.00
(178)
HOW IT STACKS UP
1440
EYELINER
URBAN DECAY 24/7
BOBBI BROWN
Price
CA$25
CA$32
CA$38
Size
1.2g
1.2g
1.2g
Waterproof
Waterline safe
Shades
12
38
6
Cruelty-free
B2G1 offer
CA$16/ea
No
No
HOW IT STACKS UP
1440
EYELINER
URBAN DECAY 24/7
BOBBI BROWN
Price
CA$25
CA$32
CA$38
Size
1.2g
1.2g
1.2g
Waterproof
Waterline safe
Shades
12
38
6
Cruelty-free
B2G1 offer
CA$16/ea
No
No