FREE SHIPPING OVER $35 · FREE FULL-SIZE GIFT ON ORDERS OVER $50

FREE SHIPPING OVER $35 · FREE FULL-SIZE GIFT ON ORDERS OVER $50

LIMITED TIME OFFER

EFFORTLESS EYES ALL-DAY.
NO TOUCH-UPS NEEDED.

LIMITED TIME OFFER

EFFORTLESS EYES ALL-DAY.
NO TOUCH-UPS NEEDED.

Bustle
Grazia
Vogue
Harper's Bazaar
Bustle
Grazia
Vogue
Harper's Bazaar
Glides like butter — cooling eyeshadow application

TRANSFORMS EYES TO LOOK EFFORTLESSLY FLAWLESS

Powered by our cooling water-fusion formula, our weightless stick glides on smooth with intense color that pops instantly. The hydrating formula feels refreshing on your lids, delivering up to 20-hour wear that won't budge, smudge, or transfer - giving you that perfectly blended finish with just one effortless swipe.

Glides like butter — cooling eyeshadow application

TRANSFORMS EYES TO LOOK EFFORTLESSLY FLAWLESS

Powered by our cooling water-fusion formula, our weightless stick glides on smooth with intense color that pops instantly. The hydrating formula feels refreshing on your lids, delivering up to 20-hour wear that won't budge, smudge, or transfer - giving you that perfectly blended finish with just one effortless swipe.

Built-in sharpener

5 REASONS WHY YOU'LL LOVE IT

✔ Extremely long lasting: up to 20h wear

✔ Infused with Goji Berry Extract and hydrating Ceramides

✔ High-intensity pigments for a cooling sensation

✔ Blendable for a flawless, no-fuss look

✔ Effortless silky application with high-impact color payoff

Built-in sharpener

5 REASONS WHY YOU'LL LOVE IT

✔ Extremely long lasting: up to 20h wear

✔ Infused with Goji Berry Extract and hydrating Ceramides

✔ High-intensity pigments for a cooling sensation

✔ Blendable for a flawless, no-fuss look

✔ Effortless silky application with high-impact color payoff

Six eyeshadow shades and eye looks

6 SHADES FOR EVERY LOOK

Discover your perfect shade from six stunning colors designed for every eye color, skin tone, and occasion. These high-pigmented, creamy eyeshadow sticks deliver effortless glamour in one swipe – from subtle daytime looks to bold evening drama.

Build your complete collection with our Buy 2, Get 1 Free offer!

Six eyeshadow shades and eye looks

6 SHADES FOR EVERY LOOK

Discover your perfect shade from six stunning colors designed for every eye color, skin tone, and occasion. These high-pigmented, creamy eyeshadow sticks deliver effortless glamour in one swipe – from subtle daytime looks to bold evening drama.

Build your complete collection with our Buy 2, Get 1 Free offer!

EARLY FALL OFFER


Limited Time Exclusive


BEST VALUE

BUY 2 GET 1 FREE

BUY 1

IYKYK Eyeshadow Stick

$60 $40

★★★★★

4.8

572 Reviews

Best Sellers Restocked

Oct 9

Est. Sell-Out Date

Oct 23

Your new refreshing eyeshadow experience.


- Extremely long lasting: up to 20h wear with effortless silky application with high-impact color payoff.
- Built-in sharpener for ultimate precision.
- Budge-proof, water-proof, transfer-proof.

Select your 1st shade: Vixen

NEW

NEW

MATTE

Select your 2nd shade: Vixen

NEW

NEW

MATTE

Select your 3rd shade: Vixen

NEW

NEW

MATTE

Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.

EARLY SUMMER OFFER


Limited Time Exclusive

IYKYK Eyeshadow Stick


$60 $40

★★★★★

4.8

572 Reviews

Best Sellers Restocked

Oct 9

Est. Sell-Out Date

Oct 23

Your new refreshing eyeshadow experience.


- Extremely long lasting: up to 20h wear with effortless silky application with high-impact color payoff.
- Built-in sharpener for ultimate precision.
- Budge-proof, water-proof, transfer-proof.

BEST VALUE

BUY 2 GET 1 FREE

BUY 1

Select your 1st shade: Vixen

NEW

NEW

MATTE

Select your 2nd shade: Vixen

NEW

NEW

MATTE

Select your 3rd shade: Vixen

NEW

NEW

MATTE

Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.

SEE IT IN ACTION

SEE IT IN ACTION

FROM THE LAB THAT...

BROUGHT YOU THE ICONIC,
AWARD-WINNING LIP STAIN

Since our Lip Stain launched in 2020 we've sold over 1,000,000 units and it's won numerous awards, including Allure Best of Beauty, People Worth the Hype, and Pop Sugar Pick.

FROM THE LAB THAT...

BROUGHT YOU THE ICONIC,
AWARD-WINNING LIP STAIN

Since our Lip Stain launched in 2020 we've sold over 1,000,000 units and it's won numerous awards, including Allure Best of Beauty, People Worth the Hype, and Pop Sugar Pick.

"COOLING SENSATION AND SILKY TEXTURE ARE ABSOLUTELY PHENOMENAL, SHADE STAYS ON WITHOUT GETTING INTO CREASES FOR THE LONGEST TIME"

NITA

Verified Buyer

"COOLING SENSATION AND SILKY TEXTURE ARE ABSOLUTELY PHENOMENAL, SHADE STAYS ON WITHOUT GETTING INTO CREASES FOR THE LONGEST TIME"

NITA

Verified Buyer