5 Reasons To Trade Your Eyeshadow Palette For This One Stick.
Meet IYKYK: the cooling eyeshadow stick that pairs effortless color with up to 20-hour wear.
Cooling formula
High-impact color
Up to 20h wear
5 Reasons To Trade Your Eyeshadow Palette For This One Stick.
Meet IYKYK: the cooling eyeshadow stick that pairs effortless color with up to 20-hour wear.
Cooling formula
High-impact color
Up to 20h wear
01 / THE STAYING POWER
Extremely Long Lasting: Up to 20h wear
From your morning routine to evening plans, IYKYK delivers up to 20 hours of wear. Once set, its waterproof, transfer-proof, budge-proof formula keeps your color where you put it.
The payoff: longwear color without planning your day around touch-ups.
01 / THE STAYING POWER
Extremely Long Lasting: Up to 20h wear
From your morning routine to evening plans, IYKYK delivers up to 20 hours of wear. Once set, its waterproof, transfer-proof, budge-proof formula keeps your color where you put it.
The payoff: longwear color without planning your day around touch-ups.
02 / THE NO-FUSS ROUTINE
Effortless Silky Application: Swipe, blend & go
No palette juggling or complicated technique. The silky stick glides across your lids and blends with a fingertip or brush. Work one eye at a time: the color sets after 30 seconds.
The payoff: a polished eye look, even when your morning is anything but.
02 / THE NO-FUSS ROUTINE
Effortless Silky Application: Swipe, blend & go
No palette juggling or complicated technique. The silky stick glides across your lids and blends with a fingertip or brush. Work one eye at a time: the color sets after 30 seconds.
The payoff: a polished eye look, even when your morning is anything but.
03 / THE FEEL-GOOD FORMULA
Cooling Hydration: 40% CoolTouch Water
CoolTouch Aqua-Fusion Technology combines 40% CoolTouch Water with high-intensity micro-pigments for a weightless feel and refreshing cooling sensation. Goji Berry Extract and hydrating Ceramides round out the formula.
The payoff: high-impact color that feels light, not heavy.
03 / THE FEEL-GOOD FORMULA
Cooling Hydration: 40% CoolTouch Water
CoolTouch Aqua-Fusion Technology combines 40% CoolTouch Water with high-intensity micro-pigments for a weightless feel and refreshing cooling sensation. Goji Berry Extract and hydrating Ceramides round out the formula.
The payoff: high-impact color that feels light, not heavy.
04 / THE COLOR PAYOFF
High-Impact Color: 6 versatile shades
High-intensity pigments deliver rich color with an effortless swipe. Choose from six shades, including matte Mink, Champagne, Ash, Green Smoke, Vixen and Pink Quartz. Keep it softly blended or make your eyes the focus.
The payoff: your everyday neutral and your going-out shade, in the same easy format.
04 / THE COLOR PAYOFF
High-Impact Color: 6 versatile shades
High-intensity pigments deliver rich color with an effortless swipe. Choose from six shades, including matte Mink, Champagne, Ash, Green Smoke, Vixen and Pink Quartz. Keep it softly blended or make your eyes the focus.
The payoff: your everyday neutral and your going-out shade, in the same easy format.
05 / THE MAKEUP-BAG MULTITASKER
Multifunctional: Shadow, liner or highlighter
Sweep it over the lid as shadow, define your lash line, or use a lighter shade to highlight. The precise stick format puts a whole range of looks at your fingertips, without packing a whole palette.
The payoff: less in your makeup bag. More possibility in your routine.
05 / THE MAKEUP-BAG MULTITASKER
Multifunctional: Shadow, liner or highlighter
Sweep it over the lid as shadow, define your lash line, or use a lighter shade to highlight. The precise stick format puts a whole range of looks at your fingertips, without packing a whole palette.
The payoff: less in your makeup bag. More possibility in your routine.
EARLY FALL OFFER
Limited Time Exclusive
BEST VALUE
BUY 2 GET 1 FREE
BUY 1
IYKYK Eyeshadow Stick
$60 $40
★★★★★
4.8
572 Reviews
Best Sellers Restocked
Oct 9
Est. Sell-Out Date
Oct 23
Your new refreshing eyeshadow experience.
- Extremely long lasting: up to 20h wear with effortless silky application with high-impact color payoff.
- Built-in sharpener for ultimate precision.
- Budge-proof, water-proof, transfer-proof.
Select your 1st shade: Vixen
NEW
NEW
MATTE
Select your 2nd shade: Vixen
NEW
NEW
MATTE
Select your 3rd shade: Vixen
NEW
NEW
MATTE
Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.
EARLY SUMMER OFFER
Limited Time Exclusive
IYKYK Eyeshadow Stick
$60 $40
★★★★★
4.8
572 Reviews
Best Sellers Restocked
Oct 9
Est. Sell-Out Date
Oct 23
Your new refreshing eyeshadow experience.
- Extremely long lasting: up to 20h wear with effortless silky application with high-impact color payoff.
- Built-in sharpener for ultimate precision.
- Budge-proof, water-proof, transfer-proof.
BEST VALUE
BUY 2 GET 1 FREE
BUY 1
Select your 1st shade: Vixen
NEW
NEW
MATTE
Select your 2nd shade: Vixen
NEW
NEW
MATTE
Select your 3rd shade: Vixen
NEW
NEW
MATTE
Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.
Your new routine is this simple.
1. Swipe
Glide the stick across your eyelid to lay down color.
2. Blend
Soften the edges with a fingertip or brush before the color sets.
3. Let it set
Color sets after 30 seconds. Repeat on your other eye and enjoy up to 20-hour wear.
Your new routine is this simple.
1. Swipe
Glide the stick across your eyelid to lay down color.
2. Blend
Soften the edges with a fingertip or brush before the color sets.
3. Let it set
Color sets after 30 seconds. Repeat on your other eye and enjoy up to 20-hour wear.