Free gift on orders over $50

THE 1440 LONGWEAR EYELINER

5 Reasons Brown Eyeliner Is Replacing Black In Everyone's Makeup Bag


We asked 25K+ customers why they switched to brown. These are the 5 reasons that came up again and again.

or 3 for $36 ($12/shade) with Buy 2, Get 1 Free

1440 MINUTES OF WEAR

12 CURATED SHADES

72K+ 

UNITS

SOLD

THE 1440 LONGWEAR EYELINER

5 Reasons This $18 Eyeliner Is Replacing Your Other Ones

We asked 10,000+ customers why they switched. These are the 5 reasons that came up again and again

or 3 for $36 ($12/shade) with Buy 2, Get 1 Free

1440 MINUTES OF WEAR

12 CURATED SHADES

72K+ 

UNITS

SOLD

01.

It Actually Lasts 24 Hours. Not 6. Twenty-Four.


Most brown eyeliners fade to nothing by lunch — brown pigment is notoriously harder to make long-wear than black. The 1440 (yes, that's how many minutes are in a day) uses a waterproof, transfer-proof formula that locks the brown pigment in from the moment it sets. Gym sessions, humid commutes, 14-hour shifts, crying at weddings — it stays rich, not muddy.

"I always thought brown liner just faded into a grey smudge by the afternoon. This one still looked freshly applied when I got home at 2am. I checked in the mirror because I didn't believe it."

Jessica L. · Verified Buyer

01.

It Actually Lasts 24 Hours. Not 6. Twenty-Four.


Most brown eyeliners fade to nothing by lunch — brown pigment is notoriously harder to make long-wear than black. The 1440 (yes, that's how many minutes are in a day) uses a waterproof, transfer-proof formula that locks the brown pigment in from the moment it sets. Gym sessions, humid commutes, 14-hour shifts, crying at weddings — it stays rich, not muddy.

"I always thought brown liner just faded into a grey smudge by the afternoon. This one still looked freshly applied when I got home at 2am. I checked in the mirror because I didn't believe it."

Jessica L. · Verified Buyer

02.

The Buttery Glide That Doesn't Tug Your Lids


TruGlide Technology sounds too good to be true until you try it in a brown shade. The formula is creamy enough to glide without dragging delicate skin, but sets firm so it doesn't migrate or go patchy the way a lot of brown pencils do. No skipping. No gaps. No going back over the same spot three times to get real color payoff.


"My eyelids are really thin and sensitive, most pencils pull and make my eyes water. This glided on like butter. No tugging at all. I did a full wing on the first try."

Priya M. · Verified Buyer

02.

The Buttery Glide That Doesn't Tug Your Lids


TruGlide Technology sounds too good to be true until you try it in a brown shade. The formula is creamy enough to glide without dragging delicate skin, but sets firm so it doesn't migrate or go patchy the way a lot of brown pencils do. No skipping. No gaps. No going back over the same spot three times to get real color payoff.


"My eyelids are really thin and sensitive, most pencils pull and make my eyes water. This glided on like butter. No tugging at all. I did a full wing on the first try."

Priya M. · Verified Buyer

03.

It's a Pencil. It Sharpens. That's the Point.


No fiddly felt tips that dry out and go patchy brown. No retractable mechanisms that break. A proper pencil that sharpens to a fine point for a crisp brown wing or stays rounded for a soft, smoked-out brown look. You control the intensity every time.

"I gave up on liquid liners years ago because my hands aren't steady enough. This pencil sharpens so fine I can do a wing that looks like I used liquid. But if I mess up, I just smudge it out. Best of both worlds."

Megan W. · Verified Buyer

03.

It's a Pencil. It Sharpens. That's the Point.


No fiddly felt tips that dry out and go patchy brown. No retractable mechanisms that break. A proper pencil that sharpens to a fine point for a crisp brown wing or stays rounded for a soft, smoked-out brown look. You control the intensity every time.

"I gave up on liquid liners years ago because my hands aren't steady enough. This pencil sharpens so fine I can do a wing that looks like I used liquid. But if I mess up, I just smudge it out. Best of both worlds."

Megan W. · Verified Buyer

04.

Waterline-Safe. Finally.


A lot of eyeliners say they're waterproof but won't go near your waterline disclaimer. This one is formulated to be applied inside the rim — upper and lower. It sets in 30 seconds and doesn't bleed, sting, or slide into your eye. The formula was designed with the waterline in mind, not as an afterthought.

"I've literally never found a pencil that stays on my waterline for more than an hour. I'm not exaggerating. This is the first one."

April C. · Verified Buyer

04.

Waterline-Safe. Finally.


A lot of eyeliners say they're waterproof but won't go near your waterline disclaimer. This one is formulated to be applied inside the rim — upper and lower. It sets in 30 seconds and doesn't bleed, sting, or slide into your eye. The formula was designed with the waterline in mind, not as an afterthought.

"I've literally never found a pencil that stays on my waterline for more than an hour. I'm not exaggerating. This is the first one."

April C. · Verified Buyer

05.

$18 For All This.


The Urban Decay 24/7 is $23. Charlotte Tilbury Rock 'N' Kohl is $27. Bobbi Brown is $28.

The 1440 gives you 8 more hours of wear, the same 1.2g size, and a waterline-safe formula. For $16. The maths isn't complicated.

"I've been buying other expensive brand for five years. Switched to this on a whim because of TikTok. It's five dollars cheaper AND lasts longer. I'm genuinely annoyed I spent all that money for years when this existed."

Rach G. · Verified Buyer

05.

$18 For All This.


The Urban Decay 24/7 is $23. Charlotte Tilbury Rock 'N' Kohl is $27. Bobbi Brown is $28.

The 1440 gives you 8 more hours of wear, the same 1.2g size, and a waterline-safe formula. For $16. The maths isn't complicated.

"I've been buying other expensive brand for five years. Switched to this on a whim because of TikTok. It's five dollars cheaper AND lasts longer. I'm genuinely annoyed I spent all that money for years when this existed."

Rach G. · Verified Buyer

Advanced Formula With Proven Results

Scientifically Developed For Maximum Effectiveness

BEST VALUE

BUY 2 GET 1 FREE
1 EYELINER
1440 Longwear Eyeliner
1440 Longwear Eyeliner
1440 Longwear Eyeliner
1440 Longwear Eyeliner
1440 Longwear Eyeliner
1440 Longwear Eyeliner
1440 Longwear Eyeliner
1440 Longwear Eyeliner thumbnail 1
1440 Longwear Eyeliner thumbnail 2
1440 Longwear Eyeliner thumbnail 3
1440 Longwear Eyeliner thumbnail 4
1440 Longwear Eyeliner thumbnail 5
1440 Longwear Eyeliner thumbnail 6
1440 Longwear Eyeliner thumbnail 7

1440 Longwear Eyeliner

$54 $36 for 3 eyeliners

Select your 1st shade:

1440 Longwear Eyeliner

Liquorice (rich jet black)

1440 Longwear Eyeliner

Kalamata (deep brown)

1440 Longwear Eyeliner

Eggplant (deep purple)

1440 Longwear Eyeliner

Olive (green)

1440 Longwear Eyeliner

Brown Sugar (dark terra cotta)

1440 Longwear Eyeliner

Icing (soft pink)

1440 Longwear Eyeliner

Oyster Blue (pearlescent slate)

1440 Longwear Eyeliner

Black Truffle (black silver)

1440 Longwear Eyeliner

Gold Mocha (brown bronze)

1440 Longwear Eyeliner

Pine (forest green)

1440 Longwear Eyeliner

Aqua (turquoise)

1440 Longwear Eyeliner

Blueberry (blue purple)

Select your 2st shade:

1440 Longwear Eyeliner

Liquorice (rich jet black)

1440 Longwear Eyeliner

Kalamata (deep brown)

1440 Longwear Eyeliner

Eggplant (deep purple)

1440 Longwear Eyeliner

Olive (green)

1440 Longwear Eyeliner

Brown Sugar (dark terra cotta)

1440 Longwear Eyeliner

Icing (soft pink)

1440 Longwear Eyeliner

Oyster Blue (pearlescent slate)

1440 Longwear Eyeliner

Black Truffle (black silver)

1440 Longwear Eyeliner

Gold Mocha (brown bronze)

1440 Longwear Eyeliner

Pine (forest green)

1440 Longwear Eyeliner

Aqua (turquoise)

1440 Longwear Eyeliner

Blueberry (blue purple)

Select your FREE 3rd shade:

1440 Longwear Eyeliner

Liquorice (rich jet black)

1440 Longwear Eyeliner

Kalamata (deep brown)

1440 Longwear Eyeliner

Eggplant (deep purple)

1440 Longwear Eyeliner

Olive (green)

1440 Longwear Eyeliner

Brown Sugar (dark terra cotta)

1440 Longwear Eyeliner

Icing (soft pink)

1440 Longwear Eyeliner

Oyster Blue (pearlescent slate)

1440 Longwear Eyeliner

Black Truffle (black silver)

1440 Longwear Eyeliner

Gold Mocha (brown bronze)

1440 Longwear Eyeliner

Pine (forest green)

1440 Longwear Eyeliner

Aqua (turquoise)

1440 Longwear Eyeliner

Blueberry (blue purple)

Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.

Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.

1440 Longwear Eyeliner

1440 Longwear Eyeliner

$54 $36 for 3 eyeliners

Cosmetic Pencil Sharpener

Cosmetic Pencil Sharpener

$8.00

Gives second life to your blunt pencils so that they seem as good as new for incredible precision and immaculate wings. Designed for all types of cosmetic pencils, even those with soft and creamy textures. High-quality German-steel blade. Perfect for Wonderskin 1440 Longwear Eyeliner

(1,210) 

Infinite Rizz Mascara in Black

Infinite Rizz Mascara in Black

$23.00

$11.50

50% OFF

50% OFF UPSELL An exceptional alternative to lash extensions, Infinite Rizz is a longwear, water-resistant, smudge-proof mascara that delivers luscious length and bold volume—all while nourishing your lashes and keeping them soft, never dry. With Infinite Rizz Mascara, each lash is emboldened with an ultra-length fiber effect, but without the use of irritating fibers. The elevated results come from a revolutionary new mascara texture accomplished through a proprietary blend of waxes melted at very precise melting points. Patented dual-brush automates the application with volume-carrying grooves and a tapered end which grabs and coats each, and every lash for a voluminous effect. B5 (Panthenol) and Olive Oil nourish and lock in moisture No uncomfortable fibers Proprietary blend of waxes Water-resistant, but nourishing- never drying False lash effect

Wonder Blading Lip Stain Masque in XOXO

Wonder Blading Lip Stain Masque in XOXO

$22.00

$13.00

41% OFF

Upsell at 40% Welcome to stunning, no-fade shades that literally last all day. Our high-tech vegan formula hyper-stains for touch-up-free colour that just won't budge - while keeping lips soft and hydrated for hours. Choose from natural tints or check-me-out colour. Lips stay soft all day, as our alcohol-free formula hydrates where others dry. Colour won't transfer, fade or feather - and is waterproof too. Washes off with your regular cleanser. Vegan, cruelty-free and gluten-free. Responsibly formulated with safe ingredients.

• With our 1440-minute eyeliner, you can face anything life throws your way - break-ups, new beginnings, and everything in between - without worrying about your liner smudging.


• Get 24 hours (or 1440 minutes) of vibrant, high-impact color that is waterproof, transfer-proof, budge-proof and smudge-proof. It’s perfect for days you’re too busy to touch-up your make-up, and for nights you can’t be bothered to.


• The TruGlide Technology gives it a butter-like application. The advanced formula creates an ultra-creamy, tug-free, soft-glide application that gives you a vibrant, rich and evenly applied color pay-off. And what’s more? It sharpens to a fine tip so you can easily draw thin and precise strokes.


• The 1440 Longwear Eyeliner is vegan, cruelty-free and formulated without BHT.

To apply


• Step 1: Before you begin, make sure your pencil is well sharpened for the most precise application.
We recommend using our Cosmetic Pencil Sharpener for smooth, high-performance application.


• Step 2: Upper lash line
Start from the inner corner and move outward with short, gentle strokes, keeping the line close to your lashes.


• Step 3: Smudge or define
For a softer look, gently smudge with a brush or cotton swab. For a sharp, precise line, leave as is.

Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene/Propylene Copolymer, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax. MAY CONTAIN/PEUT CONTENIR: Iron Oxides (77491/77492/77499), Mica (77019), Bismuth Oxychloride (77163), Titanium Dioxide (77891), Black 2, Ferric Ferrocyanide (77510), Yellow 5 Lake, Blue 1 Lake (CI 42090).

HOW IT STACKS UP

A smarter buy than the usual eyeliner names

1440

EYELINER

URBAN DECAY 24/7

BOBBI BROWN

Price

$18

$23

$28

Size

1.2g

1.2g

1.2g

Waterproof

Waterline safe

Shades

12

38

6

Cruelty-free

B2G1 offer

$12/ea

No

No

HOW IT STACKS UP

A smarter buy than the usual eyeliner names

1440

EYELINER

URBAN DECAY 24/7

BOBBI BROWN

Price

$18

$23

$28

Size

1.2g

1.2g

1.2g

Waterproof

Waterline safe

Shades

12

38

6

Cruelty-free

B2G1 offer

$12/ea

No

No

FAQs

Our formula contains a powerful blend of clinically-proven active ingredients. Each component has been carefully selected based on scientific research to ensure maximum effectiveness while maintaining skin health.

Yes, our formula is designed to work well with other skincare products. For best results, we recommend applying thinner products first and allowing each product to fully absorb before applying the next.

With recommended daily use, one container typically lasts 30-45 days. This allows sufficient time to see the full benefits of the product while maintaining a consistent routine.

The benefits of the product are maintained with continued use. For best long-term results, we recommend consistent application as part of your regular skincare routine.

Yes, our formula has undergone extensive clinical testing to ensure both safety and effectiveness. All our products are developed in compliance with industry standards and regulations.

Store the product in a cool, dry place away from direct sunlight. Proper storage helps maintain the effectiveness of the active ingredients and extends the product's shelf life.