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@0rly_one
1.4K Followers • 182K Likes
Orly’s Stay-All-Day Favorite

Meet the IYKYK Eyeshadow Stick — rich pigment, effortless blendability, and 20-hour wear with a cooling sensation your lids will love.

SHOP NOW

@0rly_one
1.4K Followers • 182K Likes
Orly’s Stay-All-Day Favorite

Meet the IYKYK Eyeshadow Stick — rich pigment, effortless blendability, and 20-hour wear with a cooling sensation your lids will love.

SHOP NOW

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ORLY’S GO-TO SHADES:


ASH

CHAMPAGNE

PINK QUARTZ

ORLY’S GO-TO SHADES


ASH

CHAMPAGNE

PINK QUARTZ

Why eyeshadow lovers keep coming back

Really surprised at the coverage and ease of application of this crayon liner. Deep rich green color in one swipe and absolutely NO drag on my eyelid!

Suzanne L.

Color glides on nicely and blends with the other colors. Long lasting coverage

Concetta M.

This eyeshadow stick is MARVELOUS!! The texture is so creamy & goes on oh so easy! And to mix/match with other colors in this brand, way too easy!!

Marsha W.

Love the eyeshadows. They go on smoothly and stay on with no problems. The colors are soft and natural looking. Easy to apply and lasts well.

Deborah W.

Super easy to use! Glides on smooth and easy to blend!

Kathryn V.

Why eyeshadow lovers keep coming back

Really surprised at the coverage and ease of application of this crayon liner. Deep rich green color in one swipe and absolutely NO drag on my eyelid!

Suzanne L.

Color glides on nicely and blends with the other colors. Long lasting coverage

Concetta M.

This eyeshadow stick is MARVELOUS!! The texture is so creamy & goes on oh so easy! And to mix/match with other colors in this brand, way too easy!!

Marsha W.

Love the eyeshadows. They go on smoothly and stay on with no problems. The colors are soft and natural looking. Easy to apply and lasts well.

Deborah W.

Super easy to use! Glides on smooth and easy to blend!

Kathryn V.

3 REASONS YOU'LL LOVE


IYKYK EYESHADOW STICK


3 REASONS YOU'LL LOVE


IYKYK EYESHADOW STICK


REASON #1

A full eye look in one effortless swipe.


Glide it across your lid. Blend the edges with your fingertip or a brush — your call. It sets in 30 seconds and it's done. The high-intensity micro-pigments mean one pass delivers real, visible color. Not a sheer wash you have to layer four times. Rich, intentional color from the first stroke.


The average eyeshadow routine — palette, primer, base shade, crease color, blending brush, cleanup — takes 10 to 15 minutes minimum. The IYKYK stick takes one swipe and 30 seconds.


"It feels like nothing on my lids. I'm out the door in under a minute."

— Heather T., Verified Reviewer

REASON #1

A full eye look in one effortless swipe.


Glide it across your lid. Blend the edges with your fingertip or a brush — your call. It sets in 30 seconds and it's done. The high-intensity micro-pigments mean one pass delivers real, visible color. Not a sheer wash you have to layer four times. Rich, intentional color from the first stroke.


The average eyeshadow routine — palette, primer, base shade, crease color, blending brush, cleanup — takes 10 to 15 minutes minimum. The IYKYK stick takes one swipe and 30 seconds.


"It feels like nothing on my lids. I'm out the door in under a minute."

— Heather T., Verified Reviewer

REASON #2

IT ACTUALLY LASTS 20 HOURS. NOT 8. TWENTY.


Most eyeshadows claim "all-day wear" and start creasing by lunch. The IYKYK Eyeshadow Stick uses a budge-proof, water-proof, transfer-proof formula that locks in from the moment it sets — and stays locked. Gym sessions, humid commutes, long shifts, a wedding with happy tears. It doesn't move.

Waterproof

Transfer-Proof

Crease-Proof

Budge-Proof

REASON #2

IT ACTUALLY LASTS 20 HOURS. NOT 8. TWENTY.


Most eyeshadows claim "all-day wear" and start creasing by lunch. The IYKYK Eyeshadow Stick uses a budge-proof, water-proof, transfer-proof formula that locks in from the moment it sets — and stays locked. Gym sessions, humid commutes, long shifts, a wedding with happy tears. It doesn't move.

Waterproof

Transfer-Proof

Crease-Proof

Budge-Proof

REASON #3

IT FEELS LIKE NOTHING ON YOUR LIDS. LITERALLY NOTHING.


The formula behind the IYKYK stick isn't standard wax-and-pigment. It's CoolTouch Aqua-Fusion Technology is a hydrating formula that fuses 40% CoolTouch Water with high intensity, treated micro-pigments to give you intense, buildable color with a weightless feel and a cooling sensation the moment it touches your lid.


Glides on like butter with a cooling sensation

Buildable color with a weightless feel

Infused with Goji Berry Extract & hydrating Ceramides

REASON #3

IT FEELS LIKE NOTHING ON YOUR LIDS. LITERALLY NOTHING.


The formula behind the IYKYK stick isn't standard wax-and-pigment. It's CoolTouch Aqua-Fusion Technology is a hydrating formula that fuses 40% CoolTouch Water with high intensity, treated micro-pigments to give you intense, buildable color with a weightless feel and a cooling sensation the moment it touches your lid.


Glides on like butter with a cooling sensation

Buildable color with a weightless feel

Infused with Goji Berry Extract & hydrating Ceramides


6 long-lasting shades

for every ocCasion


Most eyeshadow sticks do one thing. The IYKYK does four. Use it as an all-over lid color, a precise liner, a highlighter, or a nose

contour — all with the same stick, depending on how you apply it.

6 long-lasting shades

for every ocCasion


Most eyeshadow sticks do one thing. The IYKYK does four. Use it as an all-over lid color, a precise liner, a highlighter, or a nose

contour — all with the same stick, depending on how you apply it.


IYKYK Eyeshadow Stick FAQs

Our Eyeshadow Stick is extremely long-lasting, providing up to 20 hours of wear. The budge-proof, water-proof, and transfer-proof formula stays put through your busy day without fading, smudging, or creasing.

Our innovative CoolTouch Aqua-Fusion Technology infuses 40% CoolTouch Water with high-intensity, treated micro-pigments. This unique formulation creates a refreshing, cooling sensation upon application while delivering weightless wear and vibrant color.

Simply swipe the Eyeshadow Stick across your eyelid and blend with your fingers or a brush for a longwear, crease-free color. The color sets after approximately 30 seconds of application, so you have time to blend to your desired finish before it locks in place.

No brushes needed! While you can use brushes if you prefer, these dreamy sticks blend effortlessly with just your fingertips, giving you all the glam without the fuss.

Though the formula is long-lasting and waterproof, it can be easily removed with any gentle eye makeup remover or micellar water. Simply saturate a cotton pad with remover and hold against the eye for a few seconds before gently wiping away.

CF

CRUELTY-FREE

PF

PARABEN-FREE

GF

GLUTEN-FREE

ALCOHOL-FREE

PFAS

PFAS-FREE

V

VEGAN

CF

CRUELTY-FREE

PF

PARABEN-FREE

GF

GLUTEN-FREE

ALCOHOL-FREE

PFAS

PFAS-FREE

V

VEGAN