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@sadiejonesuploading
46.7K Followers • 1.4M Likes
Sadie’s Stay-All-Day Favorite

Meet the 1440 Longwear Eyeliner — rich pigment, ultra-smooth glide, and 24-hour wear that stays put on and off camera.

SHOP NOW

@sadiejonesuploading
46.7K Followers • 1.4M Likes
Sadie’s Stay-All-Day Favorite

Meet the 1440 Longwear Eyeliner — rich pigment, ultra-smooth glide, and 24-hour wear that stays put on and off camera.

SHOP NOW

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SADIE’S GO-TO SHADES:


AQUA

LIQUORICE

KALAMATA

SADIE’S GO-TO SHADES


AQUA

LIQUORICE

KALAMATA

Why eyeliner lovers keep coming back

I wore this through a full workday and dinner after, and my wing looked exactly the same at the end of the night.

Amber D.

The glide is so smooth that I can actually get a clean line without tugging. It sets fast and stays put.

Racquel S.

This is the first pencil eyeliner I've used that gives rich color and still lasts all day on me.

Suroor A.

As a makeup artist, I need products that perform under long hours. This eyeliner absolutely delivers.

Amy T.

I love that it sharpens well, applies creamy, and doesn't smudge once it sets.

Sherry B.

Why eyeliner lovers keep coming back

I wore this through a full workday and dinner after, and my wing looked exactly the same at the end of the night.

Amber D.

The glide is so smooth that I can actually get a clean line without tugging. It sets fast and stays put.

Racquel S.

This is the first pencil eyeliner I've used that gives rich color and still lasts all day on me.

Suroor A.

As a makeup artist, I need products that perform under long hours. This eyeliner absolutely delivers.

Amy T.

I love that it sharpens well, applies creamy, and doesn't smudge once it sets.

Sherry B.

3 REASONS YOU'LL LOVE


1440 LONGWEAR EYELINER


3 REASONS YOU'LL LOVE


1440 LONGWEAR EYELINER


01.

It Actually Lasts 24 Hours. Not 6. Twenty-Four.


Most eyeliners claim 'longwear' and tap out by lunch. The 1440 (yes, that's how many minutes are in a day) uses a waterproof, transfer-proof formula that locks in from the moment it sets. Gym sessions, humid commutes, 14-hour shifts, crying at weddings, it stays.

01.

It Actually Lasts 24 Hours. Not 6. Twenty-Four.


Most eyeliners claim 'longwear' and tap out by lunch. The 1440 (yes, that's how many minutes are in a day) uses a waterproof, transfer-proof formula that locks in from the moment it sets. Gym sessions, humid commutes, 14-hour shifts, crying at weddings, it stays.

02.

The Buttery Glide That Doesn't Tug Your Lids


TruGlide Technology sounds too good to be true until you actually try it. The formula is creamy enough to glide without dragging delicate skin, but sets firm so it doesn't migrate into your crease. No skipping. No gaps. No going back over the same spot three times.

02.

The Buttery Glide That Doesn't Tug Your Lids


TruGlide Technology sounds too good to be true until you actually try it. The formula is creamy enough to glide without dragging delicate skin, but sets firm so it doesn't migrate into your crease. No skipping. No gaps. No going back over the same spot three times.

03.

Waterline-Safe. Finally.


A lot of eyeliners say they're waterproof but won't go near your waterline disclaimer. This one is formulated to be applied inside the rim — upper and lower. It sets in 30 seconds and doesn't bleed, sting, or slide into your eye. The formula was designed with the waterline in mind, not as an afterthought.




03.

Waterline-Safe. Finally.


A lot of eyeliners say they're waterproof but won't go near your waterline disclaimer. This one is formulated to be applied inside the rim — upper and lower. It sets in 30 seconds and doesn't bleed, sting, or slide into your eye. The formula was designed with the waterline in mind, not as an afterthought.





12 long-lasting shades

for every ocCasion


From subtle daytime elegance to striking evening drama - curated colors that complement every eye color beautifully.


SADIE'S GO-TO SHADES:


From subtle daytime elegance to striking evening drama - curated colors that complement every eye color beautifully.


1440 Longwear Eyeliner FAQs

It is designed for up to 24 hours of vibrant wear with waterproof, transfer-proof, budge-proof, and smudge-proof performance.

TruGlide Technology helps the pencil apply with a creamy, tug-free glide so creating precise lines and wings feels easier.

Yes. For a smokier effect, blend or smudge within about 30 seconds of applying before it fully sets.

Yes. The pencil sharpens to a fine tip, making it ideal for crisp definition and detailed eye looks.

Yes. 1440 Longwear Eyeliner is vegan, cruelty-free, and formulated without BHT.

The product section lets shoppers browse available shades, including classic deep tones and more playful statement colors.

CF

CRUELTY-FREE

PF

PARABEN-FREE

GF

GLUTEN-FREE

ALCOHOL-FREE

PFAS

PFAS-FREE

V

VEGAN

CF

CRUELTY-FREE

PF

PARABEN-FREE

GF

GLUTEN-FREE

ALCOHOL-FREE

PFAS

PFAS-FREE

V

VEGAN