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THE 1440 LONGWEAR EYELINER

5 Reasons This $18 Eyeliner Is Replacing Your Other Ones

We asked 25K+ customers why they switched. These are the 5 reasons that came up again and again

or 3 for $36 ($12/shade) with Buy 2, Get 1 Free

1440 MINUTES OF WEAR

12 CURATED SHADES

72K+ 

UNITS

SOLD

THE 1440 LONGWEAR EYELINER

5 Reasons This $18 Eyeliner Is Replacing Your Other Ones

We asked 10,000+ customers why they switched. These are the 5 reasons that came up again and again

or 3 for $36 ($12/shade) with Buy 2, Get 1 Free

1440 MINUTES OF WEAR

12 CURATED SHADES

72K+ 

UNITS

SOLD

01.

It Actually Lasts 24 Hours. Not 6. Twenty-Four.


Most eyeliners claim 'longwear' and tap out by lunch. The 1440 (yes, that's how many minutes are in a day) uses a waterproof, transfer-proof formula that locks in from the moment it sets. Gym sessions, humid commutes, 14-hour shifts, crying at weddings, it stays.

"I'm an ER nurse doing 12-hour shifts. By hour 10, my old liner was under my eyes. This one? Still on my lash line when I got home at 2am. I literally checked in the mirror because I didn't believe it."

Sarah L. · Verified Buyer

01.

It Actually Lasts 24 Hours. Not 6. Twenty-Four.


Most eyeliners claim 'longwear' and tap out by lunch. The 1440 (yes, that's how many minutes are in a day) uses a waterproof, transfer-proof formula that locks in from the moment it sets. Gym sessions, humid commutes, 14-hour shifts, crying at weddings, it stays.

"I'm an ER nurse doing 12-hour shifts. By hour 10, my old liner was under my eyes. This one? Still on my lash line when I got home at 2am. I literally checked in the mirror because I didn't believe it."

Sarah L. · Verified Buyer

02.

The Buttery Glide That Doesn't Tug Your Lids


TruGlide Technology sounds too good to be true until you actually try it. The formula is creamy enough to glide without dragging delicate skin, but sets firm so it doesn't migrate into your crease. No skipping. No gaps. No going back over the same spot three times.

"My eyelids are really thin and sensitive, most pencils pull and make my eyes water. This glided on like butter. No tugging at all. I did a full wing on the first try."

Priya M. · Verified Buyer

02.

The Buttery Glide That Doesn't Tug Your Lids


TruGlide Technology sounds too good to be true until you actually try it. The formula is creamy enough to glide without dragging delicate skin, but sets firm so it doesn't migrate into your crease. No skipping. No gaps. No going back over the same spot three times.

"My eyelids are really thin and sensitive, most pencils pull and make my eyes water. This glided on like butter. No tugging at all. I did a full wing on the first try."

Priya M. · Verified Buyer

03.

It's a Pencil. It Sharpens. That's the Point.


No fiddly felt tips that dry out. No retractable mechanisms that break. A proper pencil that sharpens to a fine point for tight lines or stays rounded for a softer smudge. You control the thickness every time. The simplicity is the innovation.

"I gave up on liquid liners years ago because my hands aren't steady enough. This pencil sharpens so fine I can do a wing that looks like I used liquid. But if I mess up, I just smudge it out. Best of both worlds."

Megan W. · Verified Buyer

03.

It's a Pencil. It Sharpens. That's the Point.


No fiddly felt tips that dry out. No retractable mechanisms that break. A proper pencil that sharpens to a fine point for tight lines or stays rounded for a softer smudge. You control the thickness every time. The simplicity is the innovation.

"I gave up on liquid liners years ago because my hands aren't steady enough. This pencil sharpens so fine I can do a wing that looks like I used liquid. But if I mess up, I just smudge it out. Best of both worlds."

Megan W. · Verified Buyer

04.

Waterline-Safe. Finally.


A lot of eyeliners say they're waterproof but won't go near your waterline disclaimer. This one is formulated to be applied inside the rim — upper and lower. It sets in 30 seconds and doesn't bleed, sting, or slide into your eye. The formula was designed with the waterline in mind, not as an afterthought.

"I've literally never found a pencil that stays on my waterline for more than an hour. I'm not exaggerating. This is the first one."

April C. · Verified Buyer

04.

Waterline-Safe. Finally.


A lot of eyeliners say they're waterproof but won't go near your waterline disclaimer. This one is formulated to be applied inside the rim — upper and lower. It sets in 30 seconds and doesn't bleed, sting, or slide into your eye. The formula was designed with the waterline in mind, not as an afterthought.

"I've literally never found a pencil that stays on my waterline for more than an hour. I'm not exaggerating. This is the first one."

April C. · Verified Buyer

05.

$18 For All This.


The Urban Decay 24/7 is $23. Charlotte Tilbury Rock 'N' Kohl is $27. Bobbi Brown is $28.

The 1440 gives you 8 more hours of wear, the same 1.2g size, and a waterline-safe formula. For $16. The maths isn't complicated.

"I've been buying other expensive brand for five years. Switched to this on a whim because of TikTok. It's five dollars cheaper AND lasts longer. I'm genuinely annoyed I spent all that money for years when this existed."

Rach G. · Verified Buyer

05.

$18 For All This.


The Urban Decay 24/7 is $23. Charlotte Tilbury Rock 'N' Kohl is $27. Bobbi Brown is $28.

The 1440 gives you 8 more hours of wear, the same 1.2g size, and a waterline-safe formula. For $16. The maths isn't complicated.

"I've been buying other expensive brand for five years. Switched to this on a whim because of TikTok. It's five dollars cheaper AND lasts longer. I'm genuinely annoyed I spent all that money for years when this existed."

Rach G. · Verified Buyer

Advanced Formula With Proven Results

Scientifically Developed For Maximum Effectiveness

BEST VALUE

BUY 2 GET 1 FREE
1 EYELINER
1440 Longwear Eyeliner
1440 Longwear Eyeliner
1440 Longwear Eyeliner
1440 Longwear Eyeliner
1440 Longwear Eyeliner
1440 Longwear Eyeliner
1440 Longwear Eyeliner
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1440 Longwear Eyeliner

$54 $36 for 3 eyeliners

Select your 1st shade:

1440 Longwear Eyeliner

Liquorice (rich jet black)

1440 Longwear Eyeliner

Kalamata (deep brown)

1440 Longwear Eyeliner

Eggplant (deep purple)

1440 Longwear Eyeliner

Olive (green)

1440 Longwear Eyeliner

Brown Sugar (dark terra cotta)

1440 Longwear Eyeliner

Icing (soft pink)

1440 Longwear Eyeliner

Oyster Blue (pearlescent slate)

1440 Longwear Eyeliner

Black Truffle (black silver)

1440 Longwear Eyeliner

Gold Mocha (brown bronze)

1440 Longwear Eyeliner

Pine (forest green)

1440 Longwear Eyeliner

Aqua (turquoise)

1440 Longwear Eyeliner

Blueberry (blue purple)

Select your 2st shade:

1440 Longwear Eyeliner

Liquorice (rich jet black)

1440 Longwear Eyeliner

Kalamata (deep brown)

1440 Longwear Eyeliner

Eggplant (deep purple)

1440 Longwear Eyeliner

Olive (green)

1440 Longwear Eyeliner

Brown Sugar (dark terra cotta)

1440 Longwear Eyeliner

Icing (soft pink)

1440 Longwear Eyeliner

Oyster Blue (pearlescent slate)

1440 Longwear Eyeliner

Black Truffle (black silver)

1440 Longwear Eyeliner

Gold Mocha (brown bronze)

1440 Longwear Eyeliner

Pine (forest green)

1440 Longwear Eyeliner

Aqua (turquoise)

1440 Longwear Eyeliner

Blueberry (blue purple)

Select your FREE 3rd shade:

1440 Longwear Eyeliner

Liquorice (rich jet black)

1440 Longwear Eyeliner

Kalamata (deep brown)

1440 Longwear Eyeliner

Eggplant (deep purple)

1440 Longwear Eyeliner

Olive (green)

1440 Longwear Eyeliner

Brown Sugar (dark terra cotta)

1440 Longwear Eyeliner

Icing (soft pink)

1440 Longwear Eyeliner

Oyster Blue (pearlescent slate)

1440 Longwear Eyeliner

Black Truffle (black silver)

1440 Longwear Eyeliner

Gold Mocha (brown bronze)

1440 Longwear Eyeliner

Pine (forest green)

1440 Longwear Eyeliner

Aqua (turquoise)

1440 Longwear Eyeliner

Blueberry (blue purple)

Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.

Not the perfect color? We offer unlimited exchanges so you can try any shade risk-free.

1440 Longwear Eyeliner

1440 Longwear Eyeliner

$54 $36 for 3 eyeliners

Cosmetic Pencil Sharpener

Cosmetic Pencil Sharpener

$8.00

Gives second life to your blunt pencils so that they seem as good as new for incredible precision and immaculate wings. Designed for all types of cosmetic pencils, even those with soft and creamy textures. High-quality German-steel blade. Perfect for Wonderskin 1440 Longwear Eyeliner

(1,210) 

Infinite Rizz Mascara in Black

Infinite Rizz Mascara in Black

$23.00

$11.50

50% OFF

50% OFF UPSELL An exceptional alternative to lash extensions, Infinite Rizz is a longwear, water-resistant, smudge-proof mascara that delivers luscious length and bold volume—all while nourishing your lashes and keeping them soft, never dry. With Infinite Rizz Mascara, each lash is emboldened with an ultra-length fiber effect, but without the use of irritating fibers. The elevated results come from a revolutionary new mascara texture accomplished through a proprietary blend of waxes melted at very precise melting points. Patented dual-brush automates the application with volume-carrying grooves and a tapered end which grabs and coats each, and every lash for a voluminous effect. B5 (Panthenol) and Olive Oil nourish and lock in moisture No uncomfortable fibers Proprietary blend of waxes Water-resistant, but nourishing- never drying False lash effect

Wonder Blading Lip Stain Masque in XOXO

Wonder Blading Lip Stain Masque in XOXO

$22.00

$13.00

41% OFF

Upsell at 40% Welcome to stunning, no-fade shades that literally last all day. Our high-tech vegan formula hyper-stains for touch-up-free colour that just won't budge - while keeping lips soft and hydrated for hours. Choose from natural tints or check-me-out colour. Lips stay soft all day, as our alcohol-free formula hydrates where others dry. Colour won't transfer, fade or feather - and is waterproof too. Washes off with your regular cleanser. Vegan, cruelty-free and gluten-free. Responsibly formulated with safe ingredients.

• With our 1440-minute eyeliner, you can face anything life throws your way - break-ups, new beginnings, and everything in between - without worrying about your liner smudging.


• Get 24 hours (or 1440 minutes) of vibrant, high-impact color that is waterproof, transfer-proof, budge-proof and smudge-proof. It’s perfect for days you’re too busy to touch-up your make-up, and for nights you can’t be bothered to.


• The TruGlide Technology gives it a butter-like application. The advanced formula creates an ultra-creamy, tug-free, soft-glide application that gives you a vibrant, rich and evenly applied color pay-off. And what’s more? It sharpens to a fine tip so you can easily draw thin and precise strokes.


• The 1440 Longwear Eyeliner is vegan, cruelty-free and formulated without BHT.

To apply


• Step 1: Before you begin, make sure your pencil is well sharpened for the most precise application.
We recommend using our Cosmetic Pencil Sharpener for smooth, high-performance application.


• Step 2: Upper lash line
Start from the inner corner and move outward with short, gentle strokes, keeping the line close to your lashes.


• Step 3: Smudge or define
For a softer look, gently smudge with a brush or cotton swab. For a sharp, precise line, leave as is.

Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene/Propylene Copolymer, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax. MAY CONTAIN/PEUT CONTENIR: Iron Oxides (77491/77492/77499), Mica (77019), Bismuth Oxychloride (77163), Titanium Dioxide (77891), Black 2, Ferric Ferrocyanide (77510), Yellow 5 Lake, Blue 1 Lake (CI 42090).

HOW IT STACKS UP

A smarter buy than the usual eyeliner names

1440

EYELINER

URBAN DECAY 24/7

BOBBI BROWN

Price

$18

$23

$28

Size

1.2g

1.2g

1.2g

Waterproof

Waterline safe

Shades

12

38

6

Cruelty-free

B2G1 offer

$12/ea

No

No

HOW IT STACKS UP

A smarter buy than the usual eyeliner names

1440

EYELINER

URBAN DECAY 24/7

BOBBI BROWN

Price

$18

$23

$28

Size

1.2g

1.2g

1.2g

Waterproof

Waterline safe

Shades

12

38

6

Cruelty-free

B2G1 offer

$12/ea

No

No

FAQs

Enjoy up to 24 hours of vibrant, high impact colour with a formula that’s waterproof, transfer-proof and smudge-proof.

All 1440 Longwear Eyeliners have vibrant, pigmented colours that work beautifully on all skin tones.

Yes, our 1440 Longwear Eyeliners are waterproof once set, so they won't smudge or budge throughout the day

1440 Longwear Eyeliner is built to stay put all day but removal is easy with the right formula. Use the Beyond Clean Melt-It-All Cleansing Balm to gently dissolve the liner without tugging at your delicate eye area. Massage a small amount over closed lids, then rinse or wipe away for clean, refreshed skin – no residue, no stress.

Warm tones work best to balance the cool, icy blue eyes. We would recommend trying 1440 Longwear eyeliner in the shade Brown Sugar, a dark terracotta tone.

Brown is a versatile neutral, allowing for nearly any colour to work well. Jewel tones enhance their richness best, so we would recommend trying 1440 Longwear eyeliner in the shade Pine, a forest green tone.

Purple tones are the ultimate pairing, as red undertones complement green. We would recommend to try 1440 Longwear Eyeliner in Eggplant a deep purple tone

Grey eyes look best when enhanced with shades that bring out their cool or warm undertones. We would recommend trying 1440 Longwear Eyeliner in Black Truffle, a black with silver flecks.

Hazel eyes are beautifully multi-tonal, with a mix of green and gold that can be enhanced depending on the shades you choose. To bring out their warmth and depth, we recommend trying the 1440 Longwear Eyeliner in Gold Mocha – a brown-bronze tone that perfectly complements and highlights both hues.

No worries! Use Beyond Clean Melt It All Cleansing Balm to gently dissolve and remove even waterproof eyeliner without tugging or irritating your eyes. It melts away makeup effortlessly, leaving your skin clean and ready for a fresh, flawless application.

Our 1440 Longwear eyeliners are easy to use and perfect for all shapes. For hooded eyes, focus on the upper lash line, draw the liner right into the roots of your lashes, and gently blend for a smouldering look

No, however we recommend using it alongside our Cosmetic Pencil Sharpener designed specifically for our makeup pencils which will ensure you always have the perfect tip for smooth application.

Yes, 1440 Longwear Eyeliner has been ophthalmologically tested and is suitable for sensitive eyes and contact lens wearers.

1440 Longwear Eyeliner is designed for all skin types, including sensitive skin. But it’s always best to test a new product on a small patch of facial skin first - particularly if your skin is prone to allergies or reactions.

Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene/Propylene Copolymer, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax. MAY CONTAIN/PEUT CONTENIR: Iron Oxides (77491/77492/77499), Mica (77019), Bismuth Oxychloride (77163), Titanium Dioxide (77891), Black 2, Ferric Ferrocyanide (77510), Yellow 5 Lake, Blue 1 Lake (CI 42090).